Pricing is a System, Not a Number
Feb 27th, 2025 | 2:00 PM CST
Pricing decisions can make or break your business. In this webinar, you’ll learn:
✅How to build a sustainable pricing system —not just pick a number.
✅How to select the right pricing strategy based on your product’s value.
✅Why pricing is about value exchange —and how to ensure it works for both you and your customers.
✅How the Profit Stream Canvas helps you create a profitable, scalable business.
If you’re making pricing decisions without a structured framework, you’re leaving money on the table.
For many SaaS founders, pricing feels like an arbitrary number—something to tweak when growth slows or competition heats up. But pricing isn’t just a number; it’s a system.
Join Luke Hohmann, a renowned Agile Product Management expert and co-author of Software Profit Streams™, as he introduces the Profit Stream Canvas—a proven tool to design and refine a pricing model that drives
sustainable, long-term profitability.
Feb 27th, 2025 | 2:00 PM CST
Exclusive Bonus Materials for Attendees
🎯 Profit Stream Canvas Template – A step-by-step tool to define your pricing strategy.
📊 Pricing Strategy Checklist – Ensure your model supports long-term growth.
📌 Case Study: Successful SaaS Pricing Models – Learn from real-world success stories.
Who Should Join Us?
✔️SaaS Founders & CEOs looking to build sustainable revenue streams.
✔️Product & Pricing Managers who want a structured approach to pricing.
✔️Finance & Strategy Leaders responsible for revenue growth.
✔️Investors & Advisors helping SaaS businesses improve profitability.
included).
Feb 27th, 2025 I 2:OO PM CST
Who's Speaking?
Luke Hohmann
Luke Hohmann is a four-time author, three-time founder, keynote speaker, and internationally recognized expert in Agile Product Management, Portfolio Management, and Software Development.
As a SAFe® Fellow and Silicon Valley leader, Luke has helped countless founders and business leaders create sustainable, profitable businesses.
He knows firsthand that without a strong pricing system, even the best SaaS products struggle. That’s why he’s here to share
battle-tested strategies to help you price for long-term success.
